Zipna (the “App”) is a puzzle game published by Blue Arvor (“we”, “us”, the “Developer”). This Privacy Policy explains what information the App and its service providers handle, and the choices you have.
The App does not ask you to create an account and does not collect your name, email address, contacts, photos, precise location, microphone or camera. The information involved is limited to:
Zipna is free and supported by advertising. To serve, cap and measure ads we use Google AdMob (and, where applicable, its mediation partners). These partners may collect and process:
Ads may be personalized or non-personalized depending on your consent and settings. For details on how Google uses this data, see How Google uses information from sites or apps that use its services and the AdMob data disclosure.
We promote Zipna with advertising campaigns on Facebook and Instagram. To measure how effective these campaigns are, the App includes the Meta (Facebook) SDK, provided by Meta Platforms. It records only that the App was installed and opened; no gameplay events are sent to Meta. The data involved is:
The Meta SDK is only activated after your consent choice where consent is legally required. You do not need a Facebook account, and the App never logs you into one. See Meta’s Privacy Policy. If you use Facebook or Instagram, you can review and disconnect this activity under Accounts Center → Your information and permissions → Your activity off Meta technologies.
To understand how the game is played and to improve it, the App uses GameAnalytics. It may collect:
This information is used to balance difficulty, fix problems and improve the game. It does not tell us who you are: we receive no name, email or account, and we do not use it to identify an individual player. See GameAnalytics’ Privacy Policy.
The App can send you optional reminders (for example, that your daily challenge is waiting, or that your streak is about to break). These notifications are generated entirely on your device — no server is involved, no push token is created, and no data leaves your phone to produce them. You are asked before they are enabled, and you can turn them off at any time in the App’s settings or in your device settings.
Where the GDPR applies, we rely on your consent for personalized advertising and for advertising measurement (Meta), and on our legitimate interests for providing, securing and improving the App (including game analytics) and for showing non-personalized ads.
We do not sell your personal information. Technical and advertising data is processed by the service providers named above (Google AdMob, GameAnalytics and Meta) solely to run the features described in this policy. Under laws such as the CCPA/CPRA, certain ad-related data sharing may be considered “sharing” for targeted advertising; you may opt out via the controls in section 6.
Zipna is suitable for a general audience. We do not knowingly collect personal information from children. Where the App is made available to children, advertising is configured to serve only non-personalized ads in line with applicable requirements (e.g. Google Families policies and Apple’s Kids guidelines). If you believe a child has provided personal data, please contact us and we will delete it.
On-device game data remains until you delete it or uninstall the App. Data handled by our service providers is retained according to their own policies. We use industry-standard measures to protect information, but no method of transmission or storage is 100% secure.
Our service providers may process data in countries other than yours. Where required, such transfers are covered by appropriate safeguards (such as the European Commission’s Standard Contractual Clauses).
Depending on where you live, you may have the right to access, correct, delete, or restrict the processing of your personal data, to object to processing, and to withdraw consent. To exercise these rights, contact us using the details below.
The App is distributed through Google Play and the Apple App Store, which may collect data as described in their own policies. See Google’s Privacy Policy and Apple’s Privacy Policy.
We may update this Privacy Policy from time to time. Material changes will be reflected here with a revised “Last updated” date.
Questions about this policy? Email us at contact@bluearvor.com. You can also visit our Support page.